Human leadership with practical AI support
Meet the people responsible for Ostina's strategy, client care, implementation and review, alongside the specialist AI support roles designed around practical business work.
Core delivery safeguards
Human leadership
✓Human handover
✓
We design practical AI support so your team can deliver with less stress and more control.
Our Mission
Help business teams reduce repetitive pressure and protect time for higher-value customer work.
- Clear workflow ownership
- Faster practical follow-through
- Calmer delivery rhythm
Our Vision
A future where SMEs use AI confidently without losing their human service quality.
- AI that supports staff
- Practical business clarity
- Sustainable growth
Ostina is human-led, with specialist AI support working inside defined processes.
Dan Clarke and Spencer Hudson co-founded Ostina. Dan leads marketing direction, while Spencer leads sales and client discovery. Together they remain accountable for strategy, implementation decisions, client care and human review. The AI profiles below describe support roles, not independent employees or substitutes for accountable people. Read more about Ostina, our company history and delivery approach.
Dan Clarke
Co-Founder & Marketing Director
Spencer Hudson
Co-Founder & Sales Director
Morgan AI
Sales and first response
Theo AI
Proposals and pricing
Netty AI
Accounts and invoicing
Elle AI
Client support specialist
Amelia AI
Account manager
Iris AI
Discovery and planning
Grace AI
Client concierge
Example AI staff roles for different teams and industries.
Start with the role creating the biggest bottleneck today, then add more support roles as your business grows.
Client Response Specialist
Inbox & Triage
Keeps new enquiries moving with clear first response, prioritisation and escalation when human judgement is needed.
- Fast first replies
- Priority routing
- Clear handoff rules
Proposal Assistant
Quotes & Scope
Builds consistent proposal drafts and pricing packs so your team can send clear commercial options faster.
- Quote-ready drafts
- Scope consistency
- Approval checkpoints
Scheduling Coordinator
Bookings & Calendar
Protects delivery rhythm with booking support, reminders and cleaner calendar handoffs across teams.
- Booking confirmations
- Reminder cadence
- Reduced no-shows
Finance Follow-up Assistant
Invoices & Collections
Supports invoicing follow-through and polite collections so cashflow is steadier without adding admin burden.
- Invoice checks
- Collection reminders
- Escalation to humans
Customer Care Coordinator
Calls & Service Updates
Keeps customers informed through clear call notes, status updates and reliable next-step communication.
- Call summary capture
- Status update rhythm
- Service continuity
Marketing Content Assistant
Campaign Support
Supports channel plans, monthly content output and campaign follow-through so marketing stays visible and consistent.
- Content plan support
- Publishing continuity
- Performance snapshots
Compliance Documentation Assistant
Records & Governance
Maintains cleaner records, review trails and required documentation so teams stay audit-ready with less pressure.
- Evidence capture
- Review reminders
- Policy consistency
Custom Role Specialist
Any Function, Any Sector
Need a role that is not listed? We align the right AI staff profile to your workflow and train it to your standards.
- Role discovery workshop
- Process-specific training
- Human escalation built in
How we roll out AI Automation without disrupting your team.
Step 01
Discovery and workflow map
We identify repetitive pressure points and map where response, proposals, planning and billing are currently slowing down.
Step 02
Module launch with clear ownership
We deploy the right modules first, define owners and handoff points, then integrate with the tools your team already uses.
Step 03
Tune, review and scale
We review performance with your team, improve weak points and add further modules as confidence and demand increase.
What our delivery model is designed to improve.
Make open work, ownership and blocked steps easier to see before delays become customer problems.
Introduce one practical improvement at a time, with plain-English guidance and review points that help teams build confidence.
Create more consistent responses and handoffs while protecting human judgement, customer care and escalation routes.
The Ultimate Resource.
Ostina team
questions before
you start.
Need a quick answer?
03300 244 940No. We explain everything in plain English and build workflows your team can use day to day.
No. Our approach is team-first. AI handles repetitive pressure so your people can focus on customers and quality.
Most teams start with one clear pressure point. The scope and timing depend on the workflow, systems and review requirements, then further modules can be added when the first stage is working reliably.
Yes. Human handover is available at any point, including live voice and support journeys.
Ostina's human leadership remains accountable for strategy, implementation decisions, client care and review. AI support roles operate within defined workflows, permissions and escalation points.
Ready to find your business rhythm with Ostina?
